News & Events in March
Notable Events
March was a busy month at Nolan Interactive. The beginning of the month was marked by the launch of VECTORVAULT™ Anchorpoint™ a project Adam Jarvis and I had spent several months working on.
As many of you know, Nolan Interactive provides several Software as a Service (”SaaS”) programs. These include: SendStudio, SiteCenter and TrackPoint among others. SendStudio, SiteCenter and TrackPoint are products developed and sold by a company called Interspire Pty. Ltd. from Sydney, Australia. On March 16th, my company was selected as an official member of the new Interspire Partner Program.
Also in March, we took on a new project from Cynthia McKay of Le Gourmet Gift Basket, Inc. More on that in as the project develops.
This month’s newsletter also features two informative articles:
- Time Management Techniques
- What is Affiliate Marketing?
VECTORVAULT™ Anchorpoint™ Launches
On March 1st, we launched VECTORVAULT™ Anchorpoint™, a project we were engaged to co-produce with Adam Jarvis of Juggernaut Illustration & Design, Inc. from Toronto, Ontario. Adam hired Nolan Interactive to assist him in turning his vision of creating an online magazine-styled website that would focus on the Vector Art and Graphic Design community.
URL: vectorvault.com
Anchorpoint™ is a Vector Art community comprised of designers, artists, developers and illustrators from around the world who share a common passion for vector art. Members have access to a library of vector image collections, a forum to post news and artwork, and a growing database of vector graphics.
Some of the projects highlights include:
- Interface designed by Adam Jarvis
- Website and content management system “CMS” powered by Wordpress
- Rotating content graphics and banners.
- A custom Wordpress theme that features a secure Daily Downloads page for registered members
- A complete search engine strategy that has resulted in some of the top key phrases in the Vector Art community with virtually all of them on the first or second page of Google.
- Website traffic increased from less than 200 visits per day, to more than 2,000 by month’s end.
- New member registrations topped 1,200 for the month.
Here’s what Adam had to say after we launched the website:
“…I have worked in advertising for 14 years and have had the pleasure of building brands for a wide range of clientele.
I had a vision to sell my products online and transform myself from a “regular joe” to an “obnoxious millionaire”. Although today my collections of premium vector art have not exactly made me rich, I do feel that I am poised to make a big splash in the market.
None of that would have happened without the patience, expertise and strategy offered by Nolan interactive. Jeff’s team helped keep my vision on track and on budget.
Nolan Interactive takes an educational approach with it’s clients. By taking away some of the mystery associated with the web, Jeff has empowered me and my company to reach for big dreams.
Bottom line: My site works. I understand how it works. I am equipped to reach the people that I want to reach.”
Anchorpoint™ was one of the most rewarding projects I’ve ever worked on and I enjoyed working with Adam. There’s more amazing progress to report for Anchorpoint and I’ll post an update next month.
Interspire Partner Program
From Interspire’s website:
Interspire is dedicated to providing customers with quality services and complimentary solutions through our extensive Partner Program. Interspire Partner Program members provide customers with the specialized expertise required to ensure their Interspire purchase reaches its full potential.
Becoming an Interspire Partner was a natural step for Nolan Interactive, we’ve been using and recommending their products for more than 4 years.
How Will Our Partnership with Interspire Benefit You?
- You can now purchase Interspire products directly from Nolan Interactive at discounted prices. We can save you anywhere from 10% to 20% off the retail purchase price of most products.
- You’ll benefit from our enhanced relationship with Interspire because we’ll be able to receive advance upgrades and new products and then offer them to you.
- Nolan Interactive is now exposed to thousands of new and existing Interspire customers. Our experience in marketing and supporting the products will increase exponentially over time. In short, we’ll be better positioned to help you get the most from Interspire products.
New Client Welcome
Nolan Interactive Welcomes Cynthia McKay, CEO, Le Gourmet Gift Basket, Inc.
Cynthia has engaged Nolan Interactive to implement a complex search engine optimization and placement strategy. The details are top-secret, but I’ll report on our progress later on this year.
This concludes the March 2008 edition of No-Nonsense News.