February’s Featured Project
Our featured project this month is the website improvement and search engine optimization for Ranalli’s on Clark, Chicago. We used several strategies to improve the usability and search engine ranking potential of their website.
Some of the highlights included:
- A standards compliant, search engine-friendly layout and design
- An accessible, multi-browser compatible drop-down menu
- Re-organization of the content
- Research to determine the best search engine keywords to use
- A SendStudio account with a customized newsletter template
A search engine-friendly layout allows a web page to be read by a search
engine efficiently, increasing its search engine ranking potential.
The standards-compliant drop-down menu ensures the website is easy
to browse by Ranalli’s customers, while allowing search engines to locate content.
A SendStudio newsletter template helps to streamline e-mail communications.
Another goal of the project is to improve the search engine ranking with search phrases important to Ranalli’s immediate market within the Chicago-area. It takes several months before meaningful results can be measured. As with most website projects, this one is still a work-in-progress, so I will post a follow up report in the future to show you how our strategy pays off.
Take a moment to visit the Ranalli’s on Clark website, and if you’re in Chicago stop in and order something off their fabulous menu.